nerds brand refresh

blend out

Danger pigeon studios | The character agency

With Pat Giles at Danger pigeon and Steve Talkowski of Sketchbot, we pitched a brand refresh including a 360 platform for the new voice and of nerds candy.

YOU CAN’T BLEND IN WHEN YOU WERE BORN TO BLEND OUT.

Today we finally bear witness the dismantling of a the the timeless struggle of judging yourself through someone else's standards. Nerd love - brought to life through a social relaunch: offering insight, encouragement, and enthusiasm for the culture of Nerds beyond the candy.

thirty-five years of nerd love – with a personality reboot.

Nerd love - brought to life through a social relaunch: The new nerds are motley of relatable, lovable and FAiLaBLE characters. OOLa, Zoot, Zilda, Kyp, and Kaidan will preach INDIVIDUALISM in ORGANIC settings and situations with memorable sound bites and repeatable phraseology. After the first quarter of \the social relaunch “BLEND OUT!” will be heard across CAFETERIA and dinner tables alike.

recruiting nerds to reboot nerds.

Nerd love - brought to life through a social relaunch: The new We are Recruiting underground artists and influencers
to breath life into OOLa, Zoot, Zilda, Kyp, and Kaida. By COMMISSIONINg ALTERNATIVE creativeS, MERCHANDISING WILL ORGANICALLY
tap into BOTH THE NERDS MESSAGE OF INDIVIDUALISM AND TOMORROW’S pop-culture.