THE COMPANY HAS ALSO ANNOUNCED THE LAUNCH OF FLEISHMAN HILLARD TRUE – A DIGITAL MAGAZINE. TRUE HAS ENGAGED FORWARD THINKERS FROM BUSINESS, ACADEMIA, CONSULTING AND OTHER DISCIPLINES TO SHARE THEIR INSIGHTS ON NEW REALITIES, CHALLENGES AND OPPORTUNITIES THAT EXIST AT THE INTERSECTION OF MARKETING, COMMUNICATIONS AND MEDIA.

WORKING WITH THE UM MEDIA TEAM WE DEVISED AN INNOVATIVE STRATEGY THAT CONNECTs COCA-COLA AND NASCAR. WE FOUND BRIDGE INFLUENCERS WITH ONE FOOT IN THE YOUNGER TARGET AUDIENCE and THE OTHER IN THE NASCAR CULTURE. THEN WE DEVELOPED PRODUCT ACVTIVATION. COKE'S NEW LIMITED RELEASE NASCAR '#' CANS WERE USED IN GAMIFICATION AND PROMOTION.

FROM THE 'FIRST SLURP SOCIAL' THROUGH THE INTERACTIVE GAMING, CONSUMER DRIVEN CONTENT WAS A KEYSTONE OF THIS CAMPAIGN. DIGITAL WAS A KEYSTONE TO THIS SEVEN-YEAR BRAND.

EVOLUTIONIZing THE WAY DIGITAL MEDIA IS MEASURED, 3MS IS FOCUSED ON FIVE AREAS: DEFINING IMPRESSIONS, ESTABLISHING AUDIENCE CURRENCY, CREATING A STANDARD CLASSIFICATION OF AD UNITS, DEFINING AD PERFORMANCE METRICS, AND ESTABLISHING BRAND ATTITUDINAL MEASURES.

KLEENEX ENCOURAGES SIMPLE ACTS OF TISSUE SHARING I PARTNERED WITH SHOOTER, TIM KNOX ON THE INSTAGRAM 'PASS US A KLEENEX' ASSIGNMENT. THE CHALLENGE WAS TO MAKE A VISUAL ELEGANT PRODUCE FOCUSED CAMPAIGN IMPACTFUL, AND STAYED WITHIN THE KLEENEX EMOTIONAL TERRITORY.

THIS CAMPAIGN REINVIGORATED THE BRAND BY CELEBRATING THE SELF-EXPRESSION AND CREATIVITY of BAKINg, and gave the audience the freedom to share their creations on social channels