recent work / personal clients

 
 

As a freelance creative director, I've been able to achieve success across the media industry. In addition to traditional brand advertising, I've led winning teams in media, pharma, and public relations and launched campaigns for Fortune 500 companies.

As a designer, I've developed logos and digital assets for startups, while reinventing brand identities for large, established companies. I've developed strong relationships with a number of my clients – some of which have me on speed dial.

 
 
 

 
give your thumbs a break

 

 
 
 
 
 

Give your thumbs a break

Pure talk | broadcast - digital

To gain a greater share of the affordable, no-contract phone market, Pure TalkUSA pulled no punches. Why pay for data usage when you don't use data. The local-market campaign features a digital component, as well as Pure TalkUSA’s first-ever TV spot.

 
 
 

a call to action with a wink | kleenex


 
 
 

pass the kleenex

kleenex | social

WORKED WITH SHOOTER, TIM KNOX ON THE INSTAGRAM'S 'PASS A KLEENEX' ASSIGNMENT. THE CHALLENGE WAS TO MAKE A VISUALly ELEGANT, PRODUCT-FOCUSED CAMPAIGN THAT WAS BOTH IMPACTFUL AND STRATEGICALLY WITHIN THE KLEENEX EMOTIONAL TARGET.

 
 
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COKE AWARDS UM $400 MILLION NORTH AMERICA MEDIA ASSIGNMENT


 
 

 

follow your can

COCA-COLA + NASCAR | pitch

I PARTNERED WITH UM FOR THE NORTH AMERICAN COCA-COLA BUSINESS AGAINST MEDIAVEST AND MEDIACOM. TOGETHER WE CREATED A BUSINESS STRATEGY THAT CONNECTED COCA-COLA AND NASCAR. THE LAUNCH OF THE LIMITED RELEASE NASCAR '#' CANS TRIGGERED THE SOCIAL AND GAME ACTIVATION, CREATING THE COKE-CAN CREATIVE CONNECTION.

 

 
 
 
 
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AN OFFER YOU CAN'T REFUSE – DON CORLEONE GOLD VODKA


 
 
 
 
 

an offer you can't refuse

don corleone | brand launch

I PARTNERED WITH PARAMOUNT AND THE DON CARLEONE BRAND TO LAUNCH IT'S GOLD ORGANIC VODKA. THE BOTTLE, FEATURING BRANDO'S ICONIC TUX, TOOK THE LEADING ROLE. SO WITH PERMISSION FROM PARAMOUNT FILMS, WE WERE ABLE TO PULL HEADLINES FROM THE FILM. YOU MIGHT HAVE HEARD A FEW.

 
 
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FEELING BEAUTIFUL IS COOL SCIENCE


 
 
 

science for sensitive skin

physiogel | pitch

I PARTNERED WITH GREY LONDON ON PHYSIOGEl. WE TREATED SCIENCE AS THE SIMPLEST FORM OF ART, SHOWING HOW THE SCIENCE BEHIND SENSITIVE SKIN CAN BE BOTH ELEGANT AND IMPACTFUL.

 
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you are what you drink


 
 
 
 

pure and simple

Boardroom Spirits
campaign launch

CELEBRATING ELEMENTAL PURITY – BOARDROOM SPIRITS BEGAN DISTILLING HIGHLY POTENT, AND HIGHLY UNIQUE, EAUX DE VIE, FROM UNTRADITIONAL INGREDIENTS. FIRST TO HIT THE MARKET WAS B, A 100% BEET SPIRIT. THIS CAMPAIGN HAD FUN WITH THE SIMPLICITY OF IT'S VODKA.