MILES THIRST – FATHERED BY THE UNDERGROUND

MILES THIRST, A 10-INCH VINYL DOLL DECKED OUT IN ROCO WEAR AND THROW-BACK ADIDAS IS THE SAGE OF HIS NEIGHBORHOOD STOOP. HIS FIRST MISSION IN LIFE IS TO TELL KIDS TO BE TRUE TO THEMSELVES. HE DRIVES HIS MESSAGE WITH HIS CATCHPHRASE, "SHOW EM MY MOTTO." HE WAS RAISED BY THE AUTHENTIC UNDERGROUND CULTURE: SHEPARD FAIREY, KID ROBOT, ROCA WEAR AND DJ SPIN. HIS MESSAGE RESONATED WITH KID BECAUSE MILES THIRST WAS ALWAYS TRUE TO HIMSELF.

unbranded vs. branded

THIRST HAD AN UNDERGROUND UNBRANDED RELEASE PARTY. HE CRASHED HIP-HOP-DX AND NBA.COM SCREAMING, "SHOW 'EM MY MOTTO!" UNASSOCIATED WITH SPRITE, HIS 'SHEPARD FERRY' STICKER SETS Were SEEN AROUND TOWN ON SKATEBOARDS, SIGN POSTS, AND ON THE BACKS OF TOILET SEATS. THIRST'S BRANDED DEBUT PARTY INCLUDed A PRIVATE CONCERT BY OUTKAST AND PRE-GAME APPEARANCES ON TNT AND MTV.COM. THIRST EVENTUALLY BECAME CLOSE FRIENDS WITH LEBRON JAMES AND GOT COURT TIME AT THE NBA ALL-STAR GAME.