THE POWER OF TRUE
Drives the values and principle for our clients and employees. It demands authenticity and transparency. IT'S a line in the sand that is both a responsibility and a source of pride.
AT THE RISE OF MEDIA INTEGRATION, I EMBARKED ON A CROSS-MEDIA COLLABORATION At THE FUSION OF ADVERTISING AND PUBLIC RELATIONS. FLEISHMAN HILLARD, THE WORLDS LARGEST PR FIRM TEAMED UP WITH GREATEST CREATIVES. WE CHANGE THE COMMUNICATION LANDSCAPE.
STRATEGIC INTEGRATION BEGAN WITH A COMPLETE BRAND OVERhaul FROM WITHIN. WE REBRANDED THE AGENCY WHILE REENERGIZING THE INDUSTRY. THE 80-YEAR-OLD PR FIRM, FLEISHMAN HILLARD, WAS BORN AGAIN WITH A NEW BRAND IDENTITY AND MISSION STATEMENT. THIS IMPACTFUL VOICE INCLUDED A FRESH BRAND PLATFORM, TAGLINE AND LOGO/DESIGN IDENTITY.
digital→ magazine launch:
The refresh included the launch of 'TRUE' : the digital magazine. this industry facing periodical engaged forward thinkers from business, academia, and other disciplines to share their insights on marketing, communications, and media.
We supported FH's brand refreshed with a multimedia campaign spanning paid, earned, shared and owned media.
New clients
increased billing
WORD SPREAD ABOUT STRATEGIC INTEGRATION'S successful BRAND REFRESH AND THE agency’s NEW CAPABILITIES. WE HAD ESTABLISHED CLIENTS ASK FOR OUR SERVICES AND NEW CLIENTS KNOCKING AT OUR DOOR. WITH OUR OWN PAID MEDIA CLIENTS OUR BILLING INCREASED 300%. CLIENTS INCLUDE:
Chobani, AT&T,
lenovo, Samsung,
Canadian Energy,
PURE TALK mobile, Carnival cruises, American Petroleum,
Sir Richards Condoms, Hello Mouth Care
design leads