wellness

Pharma inspired by today's minds

Creative should be inspired by the passion behind tomorrow's science

 
 
 
Bigger Than Me

Novo Nordisk & TruthAboutWeight.com
2024 Unbranded Awareness Campaign
broadcast | preroll | banner | Digital
 

This creative, AWARD-WINNING unbranded video campaign, starring Queen Latifah, challenged cultural views on obesity. It used high-production and an honest voice to expose systemic weight bias and medical stigma.

 
 

THE POWER of
voquezna

VOQUEZNA | PHATHOM
2023 brand launch
HCP | Unbranded | Tactics | Digital

 

first time in 30 years: The power of an Acid SUPPRESSANT with the dual REGIMEN to eradicate h.pylori AND heal erosive esophagitis is here. nine million dollar multi-phase launch included: unbranded HCP, Pre-Launch comprehensive launch

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Balance Calm Heal

H.Pylori and Erosive esophagitis therapy
HCP Brand exploration
 

FIND your INNER GASTRIC SERENITY — discover a more profound state of healing and lasting calm for your digestive system with Apcabry.

 
 
 
 
 
REBEL

ZENPEP / NESTLE
HCP / DTC | Rebrand exploration | UX

 

MOST PATIENTS CAN BEGIN PANCREATIC ENZYME REPLACEMENT THERAPY BY TAKING ONE HIGH‑STRENGTH ZENPEP 40K OR 60K CAPSULE WITH EACH MEAL, WITH DOSING ADJUSTED LATER AS NEEDED TO OPTIMIZE SYMPTOM CONTROL AND ACCOUNT FOR DIETARY FAT CONTENT.

 
 
what's their beat?

AMVUTTRA | Anylam
HCP / DTC | Rebrand exploration | UX

Take rapid action to protect what they love. Everyone’s heart beats for someone or something different, and those connections are worth fighting for. Amvuttra breaks through the treatment barriers of the past with the power to rapidly shut down TTR, giving patients with ATTR‑CM a genuine opportunity to follow the steady beat of progress and steadily regain momentum in their daily lives.

 
 
 
Rapid Action

AMVUTTRA | Anylam
HCP / DTC | Rebrand exploration | UX

 
OTEZLA DIGITAL REBRAND

plaque psoriasis
DTC Digital exploration | UX

Otezla asked us to explore a new digital look that would stand apart from their current brand. It was an interesting exploratory project that opened up several creative possibilities and fresh visual directions.

 
 
 
 
Breathe Smarter

Air Duo Digihaler - asthma and copd therapy
HCP Brand exploration

every breath you take through your inhaler can be captured, stored, and analyzed. Every inhalation a extensive snapshot that reflects a moment in your journey with asthma / COPD. When you know how well you’re doing, and where you might improve, it’s easy to plan for better inhalations tomorrow.

 
 
 
Breathe. learn. repeat.

Digihaler Breath activated technology
HCP Brand exploration | Tactics

How do you get good at anything? Through learning. And repeating. You try. You stumble. But you keep going.And learn as you go. And repeat. The same applies to breathing. Digihaler helps you learn to breathe smart. So you can do it again. And again. And get better and better. It’s easy as breath. learn. repeat.

 
 
 
 
 
 
 
 
My Mouth My Hero

First Oral treatment for Diabetes
HCP Brand | Pitch exploration

to celebrate the first oral treatment type 2 diabetes – why not celebrate the mouth? for a large portion of diabetics The frustrations of insulin pens are over. The mouth is the hero while playing the role of the branding element for the new treatment of type 2 diabetes.

 
 
 
 
 
Celebrate The Truth

Now you Know.
HCP Brand Exploration | Freestyle Libre | Abbot

FreeStyle Libre 2 is the truth: In data- In design-In lifestyle. Let’s celebrate the #1 CGM. The truth is in the numbers. The FreeStyle Libre 2 is the standard
for CGM technology,

 
 

defy the dimples

Let’s show just how effective CCH is at removing cellulite by showing a missing cutout of a woman’s buttocks from a recognizable dimpled surface. The clean and simple visual helps to reinforce how fast and easy the procedure is.

Cellulite_Direct_Mail_4.jpg
 
 
 
 


beauty in collaboration
 
 

REGENERON + SANOFI
collaboration + SOLUTIONS = progress

ooh - booth design - colateral

AN UNBRANDED CAMPAIGN FOR ASCO THE AMERICAN SOCIETY OF CLINICAL ONCOLOGY CONVENTION. THE WORK IS A CELEBRATION OF REGENERON AND SANOFI GENZYME UNITING TO EMBRACE THE COMPLEXITIES OF ONCOLOGY. RSG-IO IS EXPLORING NEW FRONTIERS IN MINING DATA TO REVEAL CANCER TREATMENTS NEVER BEFORE IMAGINED. INFO-GRAPHICS COME ALIVE THROUGH A TECHNIQUE CALLED SCANIMATION. AN INTERACTIVE ILLUSION WHERE STUNNING IMAGES ANIMATE TO REVEAL ARTISTIC EXPRESSIONS OF THE RSG-IO COLLABORATION.

 
 
 
 
sight and dignity
genentech | unbranded
reclaiming sight and dignity
tradeshow | physician tactics

D.I.Y. LIFE-HACKS FOR THE SIGHT IMPAIRED
INSPIRED BY THE SIGHT IMPAIRED

THIS SHOWCASE OF COMPELLING SIGHT IMPAIRED COMMUNITY INFLUENCERS HAVE ASSEMBLED A COLLECTION OF SIMPLE LIFE-TIPS THAT MAKE A HUGE IMPACT ON THE LIVES OF PEOPLE LIVING WITH LOW SIGHT. THESE DIY TRICKS EMPOWER PEOPLE TO HELP THEMSELVES TO LIVE A SELF-FULFILLING LIFE WITH EYE DISEASE.

 
cover_low_sighted.png
tips_cover_low_sighted.png
Art by SIGHT IMPAIRED ARTISTs – A SHOWCASE to inspire

THIS SHOWCASE OF COMPELLING SIGHT IMPAIRED COMMUNITY INFLUENCERS HAVE THIS COLLECTION OF INSPIRATIONAL ART, BY PEOPLE WITH EYE DISEASE, EDUCATES PATIENTS ON THE  SYMPTOMS OF EYE DISEASES. EACH ARTISTS, WHO SHARE THE SAME RESPECTIVE AFFLICTION, TELL THEIR INSPIRATIONAL STORY.
 
 
 
 
what's lurking?
zostavax | brand launch
one shot takes out shingles
concept | broadcast | support

GNAWING PAIN? WHO INVITED LURK? HAPPY 50TH BIRTHDAY! CONGRATS, YOU’VE MADE THE BIG 5-0. BUT WHO IS THE UNINVITED GUEST? MEET LURK. HE WANTS TO MEET YOU AND WREAK HAVOC ON THE REST OF YOUR LIFE. WHO IS LURK? THE VARICELLA ZOSTER VIRUS - SHINGLES. IF YOU’VE HAD CHICKEN POX IT'S BEEN HIDING WITHIN YOU FOR YEARS. AFTER YOU REACH FIFTY LURK IS MORE LIKELY TO RESURFACE AND BRING HIS DEBILITATING GIFT.
 
 
 
 


pass a kleenex
 
 

pass the kleenex

kleenex | social

I WORKED WITH SHOOTER, TIM KNOX ON THE INSTAGRAM'S 'PASS A KLEENEX' ASSIGNMENT. THE CHALLENGE WAS TO MAKE A VISUAL ELEGANT PRODUCT FOCUSED CAMPAIGN THAT WAS BOTH IMPACTFUL, AND WAS STRATEGICALLY WITHIN THEKLEENEX EMOTIONAL TARGET.

 
 
 
 


we race to defy
 
 
 
DEFY | Brand design
a movement – by design
brand concept | design | racecar

FOUNDED BY JOE GIBBS AND LED BY HIS RACE TEAM, DEFY DIABETES TARGETS THE GROWING NUMBER OF RACE ENTHUSIASTS WHO MAKE UP A GROWING PERCENTAGE OF THE DIABETIC NATION. WE DRIVE TO CONNECT PEOPLE LIVING WITH DIABETES AND PRE-DIABETICS WITH A SYSTEM OF SUPPORT THAT SURROUNDS THEIR EVERYDAY LIVES.

 
 
 


friendly oral care
 
 

'say hello'

hello | Oral Care

TAPPING INTO OUR BOUNDLESS NEED TO PLAY, WE SHOWCASED HOW HELLO'S MISSION TO MAKE THE WORLD A FRIENDLIER PLACE – STARTING WITH YOUR MOUTH. 'WE’RE A NEW KIND OF NATURALLY FRIENDLY ORAL CARE,

 
 
science is beautiful

science for sensitive skin
physiogel | pitch
the science found naturally in the skin.

SOME SENSITIVE SKIN PRODUCTS HAVE
FANCY '*FRENCH*' NAMES – I HAVE STATS. PHYSIOGEL BIOMIMIC TECHNOLOGY WORKS TO SOOTHE, HELP REPAIR AND RESTORE THE SKIN’S NATURAL MOISTURE BARRIER. OUR BRAND CHAMPIONS SUBSTANCE OVER SUPERFICIALITY. THAT’S OUR TERRITORY.  OUR DIFFERENTIATOR. PHYSIOGEL, THE SCIENCE-BASED, CLINICAL LOOKING, 100% CONFIDENT, SENSITIVE SKIN SOLUTION. WE GIVE STRENGTH TO WOMEN WITH SENSITIVITY.
 
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